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Since 1995, Alternative Apparel has grown into a leading lifestyle apparel brand that delivers the best quality in fashion basics.

Hand-crafted with their signature vintage softness, each piece embodies a commitment to comfort, craftsmanship, community and authenticity.


Quick View Alternative Apparel With Eve tank Dress in Navy Alternative Apparel With Eve tank Dress in Navy Alternative Apparel With Eve tank Dress in Navy $58.00

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Alternative Apparel With Eve tank Dress in Navy

Alternative Apparel With Eve tank Dress in Navy

$58.00

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Looking for an effortless casual look? Alternative Apparel has you covered. This soft jersey tank dress is just the piece you need in your wardrobe for days when you just want to throw something on and look cool. A scoop neckline and mid-thigh length show just enough skin without being too scandalous. Just throw a jean jacket over top and slip into some converse and you're out the door in no time flat!

Also available in store at Roadtrip.

60% Cotton, 40% Modal

Machine Wash Cold


Quick View Alternative Apparel 3/4 Raglan Henley in Jet Alternative Apparel 3/4 Raglan Henley in Jet Alternative Apparel 3/4 Raglan Henley in Jet $48.00

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Alternative Apparel 3/4 Raglan Henley in Jet

Alternative Apparel 3/4 Raglan Henley in Jet

$48.00

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Known for their eco-friendly, incredibly soft tees, Alternative's raglan henley is a perfect addition to your t-shirt collection. The shirt has a relaxed vibe with a henley collar and contrasting sleeves. Its an easy contemporary fit.

This Henley is also available in Other Colors.

Also available in store at Roadtrip

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Apparel 3/4 Raglan Henley in Grey/Green Alternative Apparel 3/4 Raglan Henley in Grey/Green Alternative Apparel 3/4 Raglan Henley in Grey/Green $48.00

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Alternative Apparel 3/4 Raglan Henley in Grey/Green

Alternative Apparel 3/4 Raglan Henley in Grey/Green

$48.00

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Known for their eco-friendly, incredibly soft tees, Alternative's raglan henley is a perfect addition to your t-shirt collection. The shirt has a relaxed vibe with a henley collar and contrasting sleeves. Its an easy contemporary fit.

This Henley is also available in Other Colors.

Also available in store at Roadtrip

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Apparel 3/4 Raglan Henley in Black Alternative Apparel 3/4 Raglan Henley in Black Alternative Apparel 3/4 Raglan Henley in Black $48.00

Added to Your Tote!

Alternative Apparel 3/4 Raglan Henley in Black

Alternative Apparel 3/4 Raglan Henley in Black

$48.00

View all product details

Known for their eco-friendly, incredibly soft tees, Alternative's raglan henley is a perfect addition to your t-shirt collection. The shirt has a relaxed vibe with a henley collar and contrasting sleeves. Its an easy contemporary fit.

This Henley is also available in Other Colors.

Also available in store at Roadtrip

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Eco Fleece Zip Hoodie in Pine Alternative Eco Fleece Zip Hoodie in Pine Alternative Eco Fleece Zip Hoodie in Pine $78.00

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Alternative Eco Fleece Zip Hoodie in Pine

Alternative Eco Fleece Zip Hoodie in Pine

$78.00

View all product details

A knockout when it comes to style and comfort, this hoodie features drawstring ties, a kangaroo front pocket and an antiqued nickel zipper. Made of sustainable Eco-Fleece and part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester / 46% Cotton / 4% Rayon.

Machine wash cold

Tumble dry


Quick View Alternative Eco Fleece Zip Hoodie in Currant Alternative Eco Fleece Zip Hoodie in Currant Alternative Eco Fleece Zip Hoodie in Currant $78.00

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Alternative Eco Fleece Zip Hoodie in Currant

Alternative Eco Fleece Zip Hoodie in Currant

$78.00

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A knockout when it comes to style and comfort, this hoodie features drawstring ties, a kangaroo front pocket and an antiqued nickel zipper. Made of sustainable Eco-Fleece and part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip and Trustfund.

50% Recycled Polyester / 46% Cotton / 4% Rayon.

Machine wash cold

Tumble dry


Quick View Alternative Apparel Waterline Tee in Pacific Alternative Apparel Waterline Tee in Pacific Alternative Apparel Waterline Tee in Pacific $48.00

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Alternative Apparel Waterline Tee in Pacific

Alternative Apparel Waterline Tee in Pacific

$48.00

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Considered craftsmanship and original fabrics define Alternative's comfortable apparel. Cut from soft eco nep jersey, this classic crew-neck T-shirt is patterned with a subtle mélange of white tones and detailed with darker bblue flecks. Wear this slimmer-fit style with slim jeans or with sweatpants on down days.

This T-Shirt is also available in Other Colors.

Also available in store at Trustfund

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Apparel Waterline Tee in Black Alternative Apparel Waterline Tee in Black Alternative Apparel Waterline Tee in Black $48.00

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Alternative Apparel Waterline Tee in Black

Alternative Apparel Waterline Tee in Black

$48.00

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Considered craftsmanship and original fabrics define Alternative's comfortable apparel. Cut from soft eco nep jersey, this classic crew-neck T-shirt is patterned with a subtle mélange of white tones and detailed with darker black flecks. Wear this slimmer-fit style with slim jeans or with sweatpants on down days.

This T-Shirt is also available in Other Colors.

Also available in store at Trustfund

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Apparel Waterline Tee in Wheat Alternative Apparel Waterline Tee in Wheat Alternative Apparel Waterline Tee in Wheat $48.00

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Alternative Apparel Waterline Tee in Wheat

Alternative Apparel Waterline Tee in Wheat

$48.00

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Considered craftsmanship and original fabrics define Alternative's comfortable apparel. Cut from soft eco nep jersey, this classic crew-neck T-shirt is patterned with a subtle mélange of white tones and detailed with darker grey flecks. Wear this slimmer-fit style with slim jeans or with sweatpants on down days.

This T-Shirt is also available in Other Colors.

Also available in store at Trustfund

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Apparel 3/4 Raglan Henley in Grey/Black Alternative Apparel 3/4 Raglan Henley in Grey/Black Alternative Apparel 3/4 Raglan Henley in Grey/Black $48.00

Added to Your Tote!

Alternative Apparel 3/4 Raglan Henley in Grey/Black

Alternative Apparel 3/4 Raglan Henley in Grey/Black

$48.00

View all product details

Known for their eco-friendly, incredibly soft tees, Alternative's raglan henley is a perfect addition to your t-shirt collection. The shirt has a relaxed vibe with a henley collar and contrasting sleeves. Its an easy contemporary fit.

This Henley is also available in Other Colors.

Also available in store at Roadtrip

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Apparel 3/4 Raglan Henley in Grey/Pacific Blue Alternative Apparel 3/4 Raglan Henley in Grey/Pacific Blue Alternative Apparel 3/4 Raglan Henley in Grey/Pacific Blue $48.00

Added to Your Tote!

Alternative Apparel 3/4 Raglan Henley in Grey/Pacific Blue

Alternative Apparel 3/4 Raglan Henley in Grey/Pacific Blue

$48.00

View all product details

Known for their eco-friendly, incredibly soft tees, Alternative's raglan henley is a perfect addition to your t-shirt collection. The shirt has a relaxed vibe with a henley collar and contrasting sleeves. Its an easy contemporary fit.

This Henley is also available in Other Colors.

Also available in store at Roadtrip

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Eco Heather Crew Tee in Red Alternative Eco Heather Crew Tee in Red Alternative Eco Heather Crew Tee in Red $34.00

Added to Your Tote!

Alternative Eco Heather Crew Tee in Red

Alternative Eco Heather Crew Tee in Red

$34.00

View all product details

Remember your old-school P.E. tee? Alternative has captured the same imperfectly perfect striations and authentic weathering and added eco-friendly appeal. Features a bound collar and blind stitching on sleeves and hem. Made of Eco-Heather, this top-ranked tee is part of our eco-friendly Alternative Earth collection. Unisex regular fit.

This Tee also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Eco Heather Crew Tee in Pacific Alternative Eco Heather Crew Tee in Pacific Alternative Eco Heather Crew Tee in Pacific $34.00

Added to Your Tote!

Alternative Eco Heather Crew Tee in Pacific

Alternative Eco Heather Crew Tee in Pacific

$34.00

View all product details

Remember your old-school P.E. tee? Alternative has captured the same imperfectly perfect striations and authentic weathering and added eco-friendly appeal. Features a bound collar and blind stitching on sleeves and hem. Made of Eco-Heather, this top-ranked tee is part of our eco-friendly Alternative Earth collection. Unisex regular fit.

This Tee also comes in Other Colors.

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Eco Heather Crew Tee in Green Alternative Eco Heather Crew Tee in Green Alternative Eco Heather Crew Tee in Green $34.00

Added to Your Tote!

Alternative Eco Heather Crew Tee in Green

Alternative Eco Heather Crew Tee in Green

$34.00

View all product details

Remember your old-school P.E. tee? Alternative has captured the same imperfectly perfect striations and authentic weathering and added eco-friendly appeal. Features a bound collar and blind stitching on sleeves and hem. Made of Eco-Heather, this top-ranked tee is part of our eco-friendly Alternative Earth collection. Unisex regular fit.

This Tee also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Eco Heather Crew Tee in Navy Alternative Eco Heather Crew Tee in Navy Alternative Eco Heather Crew Tee in Navy $34.00

Added to Your Tote!

Alternative Eco Heather Crew Tee in Navy

Alternative Eco Heather Crew Tee in Navy

$34.00

View all product details

Remember your old-school P.E. tee? Alternative has captured the same imperfectly perfect striations and authentic weathering and added eco-friendly appeal. Features a bound collar and blind stitching on sleeves and hem. Made of Eco-Heather, this top-ranked tee is part of our eco-friendly Alternative Earth collection. Unisex regular fit.

This Tee also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Lightweight Eco Heather Zip Hoodie in Pine Alternative Lightweight Eco Heather Zip Hoodie in Pine Alternative Lightweight Eco Heather Zip Hoodie in Pine $58.00

Added to Your Tote!

Alternative Lightweight Eco Heather Zip Hoodie in Pine

Alternative Lightweight Eco Heather Zip Hoodie in Pine

$58.00

View all product details

This hoodie is lightweight enough to be your year-round favourite for layering. The brushed nickel zipper leads from the hood through the kangaroo front pocket. Made of our unbelievably soft Eco-Heather, this must-have hoodie is part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Lightweight Eco Heather Zip Hoodie in Pacific Alternative Lightweight Eco Heather Zip Hoodie in Pacific Alternative Lightweight Eco Heather Zip Hoodie in Pacific $58.00

Added to Your Tote!

Alternative Lightweight Eco Heather Zip Hoodie in Pacific

Alternative Lightweight Eco Heather Zip Hoodie in Pacific

$58.00

View all product details

This hoodie is lightweight enough to be your year-round favourite for layering. The brushed nickel zipper leads from the hood through the kangaroo front pocket. Made of our unbelievably soft Eco-Heather, this must-have hoodie is part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip and Trustfund.

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Eco Fleece Zip Hoodie in Purple Haze Alternative Eco Fleece Zip Hoodie in Purple Haze Alternative Eco Fleece Zip Hoodie in Purple Haze $78.00

Added to Your Tote!

Alternative Eco Fleece Zip Hoodie in Purple Haze

Alternative Eco Fleece Zip Hoodie in Purple Haze

$78.00

View all product details

A knockout when it comes to style and comfort, this hoodie features drawstring ties, a kangaroo front pocket and an antiqued nickel zipper. Made of sustainable Eco-Fleece and part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester / 46% Cotton / 4% Rayon.

Machine Washable

Tumble Dry


Quick View Alternative Eco Fleece Zip Hoodie in True Pacific Blue Alternative Eco Fleece Zip Hoodie in True Pacific Blue Alternative Eco Fleece Zip Hoodie in True Pacific Blue $78.00

Added to Your Tote!

Alternative Eco Fleece Zip Hoodie in True Pacific Blue

Alternative Eco Fleece Zip Hoodie in True Pacific Blue

$78.00

View all product details

A knockout when it comes to style and comfort, this hoodie features drawstring ties, a kangaroo front pocket and an antiqued nickel zipper. Made of sustainable Eco-Fleece and part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester / 46% Cotton / 4% Rayon.

Machine Washable

Tumble Dry


Quick View Alternative Lightweight Eco Heather Zip Hoodie in True Red Alternative Lightweight Eco Heather Zip Hoodie in True Red Alternative Lightweight Eco Heather Zip Hoodie in True Red $58.00

Added to Your Tote!

Alternative Lightweight Eco Heather Zip Hoodie in True Red

Alternative Lightweight Eco Heather Zip Hoodie in True Red

$58.00

View all product details

This hoodie is lightweight enough to be your year-round favourite for layering. The brushed nickel zipper leads from the hood through the kangaroo front pocket. Made of our unbelievably soft Eco-Heather, this must-have hoodie is part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Apparel 3/4 Raglan Henley in Grey/True Red Alternative Apparel 3/4 Raglan Henley in Grey/True Red Alternative Apparel 3/4 Raglan Henley in Grey/True Red $48.00

Added to Your Tote!

Alternative Apparel 3/4 Raglan Henley in Grey/True Red

Alternative Apparel 3/4 Raglan Henley in Grey/True Red

$48.00

View all product details

Known for their eco-friendly, incredibly soft tees, Alternative's raglan henley is a perfect addition to your t-shirt collection. The shirt has a relaxed vibe with a henley collar and contrasting sleeves. Its an easy contemporary fit.

This Henley is also available in Other Colors.

Also available in store at Roadtrip

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Eco Fleece Zip Hoodie in True Red Alternative Eco Fleece Zip Hoodie in True Red Alternative Eco Fleece Zip Hoodie in True Red $78.00

Added to Your Tote!

Alternative Eco Fleece Zip Hoodie in True Red

Alternative Eco Fleece Zip Hoodie in True Red

$78.00

View all product details

A knockout when it comes to style and comfort, this hoodie features drawstring ties, a kangaroo front pocket and an antiqued nickel zipper. Made of sustainable Eco-Fleece and part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester / 46% Cotton / 4% Rayon.

Machine wash cold

Tumble dry


Quick View Alternative Eco Fleece Zip Hoodie in Grey Alternative Eco Fleece Zip Hoodie in Grey Alternative Eco Fleece Zip Hoodie in Grey $78.00

Added to Your Tote!

Alternative Eco Fleece Zip Hoodie in Grey

Alternative Eco Fleece Zip Hoodie in Grey

$78.00

View all product details

A knockout when it comes to style and comfort, this hoodie features drawstring ties, a kangaroo front pocket and an antiqued nickel zipper. Made of sustainable Eco-Fleece and part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester / 46% Cotton / 4% Rayon.

Machine washable

Tumble dry


Quick View Alternative Apparel 3/4 Raglan Henley in Eco-Black Alternative Apparel 3/4 Raglan Henley in Eco-Black Alternative Apparel 3/4 Raglan Henley in Eco-Black $48.00

Added to Your Tote!

Alternative Apparel 3/4 Raglan Henley in Eco-Black

Alternative Apparel 3/4 Raglan Henley in Eco-Black

$48.00

View all product details

Known for their eco-friendly, incredibly soft tees, Alternative's raglan henley is a perfect addition to your t-shirt collection. The shirt has a relaxed vibe with a henley collar and 3/4 length sleeves. Its an easy contemporary fit.

This Henley is also available in Other Colors.

Also available in store at Roadtrip.

50% Polyester, 38% cotton, 12% Rayon

Machine Wash Cold


Quick View Alternative Eco Fleece Zip Hoodie in Black Alternative Eco Fleece Zip Hoodie in Black Alternative Eco Fleece Zip Hoodie in Black $78.00

Added to Your Tote!

Alternative Eco Fleece Zip Hoodie in Black

Alternative Eco Fleece Zip Hoodie in Black

$78.00

View all product details

A knockout when it comes to style and comfort, this hoodie features drawstring ties, a kangaroo front pocket and an antiqued nickel zipper. Made of sustainable Eco-Fleece and part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester / 46% Cotton / 4% Rayon.

Machine wash cold

Tumble dry


Quick View Alternative Eco Fleece Zip Hoodie in True Navy Alternative Eco Fleece Zip Hoodie in True Navy Alternative Eco Fleece Zip Hoodie in True Navy $78.00

Added to Your Tote!

Alternative Eco Fleece Zip Hoodie in True Navy

Alternative Eco Fleece Zip Hoodie in True Navy

$78.00

View all product details

A knockout when it comes to style and comfort, this hoodie features drawstring ties, a kangaroo front pocket and an antiqued nickel zipper. Made of sustainable Eco-Fleece and part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester / 46% Cotton / 4% Rayon.

Machine Washable

Tumble Dry


Quick View Alternative Eco Heather Crew Tee in Grey Alternative Eco Heather Crew Tee in Grey Alternative Eco Heather Crew Tee in Grey $34.00

Added to Your Tote!

Alternative Eco Heather Crew Tee in Grey

Alternative Eco Heather Crew Tee in Grey

$34.00

View all product details

Remember your old-school P.E. tee? Alternative has captured the same imperfectly perfect striations and authentic weathering and added eco-friendly appeal. Features a bound collar and blind stitching on sleeves and hem. Made of Eco-Heather, this top-ranked tee is part of our eco-friendly Alternative Earth collection. Unisex regular fit.

This Tee also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester / 38% Cotton / 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Eco Heather Crew Tee in Black Alternative Eco Heather Crew Tee in Black Alternative Eco Heather Crew Tee in Black $34.00

Added to Your Tote!

Alternative Eco Heather Crew Tee in Black

Alternative Eco Heather Crew Tee in Black

$34.00

View all product details

Remember your old-school P.E. tee? Alternative has captured the same imperfectly perfect striations and authentic weathering and added eco-friendly appeal. Features a bound collar and blind stitching on sleeves and hem. Made of Eco-Heather, this top-ranked tee is part of our eco-friendly Alternative Earth collection. Unisex regular fit.

This Tee also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Lightweight Eco Heather Zip Hoodie in True Navy Alternative Lightweight Eco Heather Zip Hoodie in True Navy Alternative Lightweight Eco Heather Zip Hoodie in True Navy $58.00

Added to Your Tote!

Alternative Lightweight Eco Heather Zip Hoodie in True Navy

Alternative Lightweight Eco Heather Zip Hoodie in True Navy

$58.00

View all product details

This hoodie is lightweight enough to be your year-round favourite for layering. The brushed nickel zipper leads from the hood through the kangaroo front pocket. Made of our unbelievably soft Eco-Heather, this must-have hoodie is part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Lightweight Eco Heather Zip Hoodie in Grey Alternative Lightweight Eco Heather Zip Hoodie in Grey Alternative Lightweight Eco Heather Zip Hoodie in Grey $58.00

Added to Your Tote!

Alternative Lightweight Eco Heather Zip Hoodie in Grey

Alternative Lightweight Eco Heather Zip Hoodie in Grey

$58.00

View all product details

This hoodie is lightweight enough to be your year-round favourite for layering. The brushed nickel zipper leads from the hood through the kangaroo front pocket. Made of our unbelievably soft Eco-Heather, this must-have hoodie is part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip and Trustfund

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry


Quick View Alternative Lightweight Eco Heather Zip Hoodie in Black Alternative Lightweight Eco Heather Zip Hoodie in Black Alternative Lightweight Eco Heather Zip Hoodie in Black $58.00

Added to Your Tote!

Alternative Lightweight Eco Heather Zip Hoodie in Black

Alternative Lightweight Eco Heather Zip Hoodie in Black

$58.00

View all product details

This hoodie is lightweight enough to be your year-round favourite for layering. The brushed nickel zipper leads from the hood through the kangaroo front pocket. Made of our unbelievably soft Eco-Heather, this must-have hoodie is part of the eco-friendly Alternative Earth collection. Unisex regular fit.

This Hoodie also comes in Other Colors.

Also available in store at Roadtrip

50% Recycled Polyester/ 38% Cotton/ 12% Rayon

Machine Washable

Tumble Dry



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This is just a sampling of amazing items that we carry and love. We get new arrivals in our physical shop daily.


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24-B York Street, Ottawa
Canada K1N 1K2
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613.562.0992